Understand how engines answer.
A buyer’s question can branch into many smaller searches. We map the prompts, sources, and citations that shape a final answer.
THE NEXXT METHOD
Make the invisible
measurable.
We find where your business is missing from AI answers, build the signals that support trust, then measure what changes.
FIVE STEPS, ONE SYSTEM
Start with the full question, not one keyword.
Find the brand gaps.
We compare where your business should appear with where it does. Missed citations mean you are named without a link. Competitor gaps show where another brand is named instead. Topic gaps reveal subjects AI connects to someone else.
Research buyer prompts.
People ask AI in full questions. We build a useful prompt set around real buying decisions and distinguish traditional search goals from inclusion in an AI-generated answer.
Earn the citation.
We improve on-site content, credible third-party mentions, answer-led video, and technical access. Each workstream supports a consistent description of your business.
Measure what is working.
We track mention rate and share of voice alongside AI referral traffic, crawler activity, and how new customers say they found you.
HOW AN ENGAGEMENT RUNS
Baseline first.
Then build.
MONTH 01↘
Audit & baseline
Map prompts, engines, competitors, citations, and current access.
MONTH 0202
Foundation fixes
Improve key pages, resolve access issues, and set the content plan.
MONTH 0303
Off-site programme
Earn credible mentions and publish useful answer-led videos.
MONTH 04–0604
Measure & improve
Re-measure visibility, review business signals, and refine actions.
START WITH A BASELINE